Hi. I’m sorry. I’ve been kind of MIA, and to be honest my last blog post was a little lackluster (tbh I hate that word, but there’s not other word for it).
Two weeks ago, I went to a conference put on by Lee University’s PRSSA (Public Relations Student Society of America) club in Chattanooga, TN. Their Social Innovation conference was so enlightening and educational. It was targeted towards professionals in the social media landscape, but going as a student on the brink of adulthood was incredible.
The conference was just a one-day event, and as I mentioned above it was in Chattanooga, so me and a few lovely ladies from my school’s PRSSA group got up early and drove there for the 8a.m. check-in, so by the end of the day, we were pretty much dead.
I went to several different sessions, and each one was better than the last. Until we got to Google Adwords because I feel like it takes a special kind of person to understand a 45-minute accelerated session on that. My biggest takeaway was something that I already know and something that I am passionate about in all aspects of life, which is the art of storytelling. No matter what industry you work in, the content that you create and share needs to tell a consistent story that is true to your brand and the brand of your company.
The first session I went into was Instagram Accelerated where a few ladies from a local social media marketing firm talked to us about the ins and outs of using Instagram for your company. Storytelling is especially important for Instagram because there are so many themed feeds. If your page is a cluster of random pictures without a common thread or identity, it will feel less connected. And for a company, this can mean careless or even ingenuine.
“Social media is ephemeral.”
Basically, it is fleeting. You have only a few seconds to catch someone’s attention before they scroll on past and forget about you. This is why it is much more important to create quality content over a large quantity of content. You could post 10 times a day, but if that content isn’t saying something or adding to your story, it is essentially meaningless.
Another great session was called “Brand-Building Through Social Media.”
Branding is “any perception your audience has of your organization” or what your audience notices. A brand is not defined by just a logo or a catchy tagline; it is your content, your photography, or even the smallest of details like the kind of font you use or whether you broadcast hashtags as opposed to hiding them in the comments. Representation is key.
No matter what you do, make sure you find your focus and stay consistent because at the end of the day, we are wired through storytelling. So make sure your story is a good one.